We place great importance on eliminating unconscious bias, highlighting gender balance, challenging stereotypes, creating role models and scripting a wide variety of strong female characters in entertainment and media.

We promote content with at least 1 female-identifying creative in the role of Director, Producer, Writer, Cinematographer or Lead Protagonist.

Our selection is as diverse as the people who make it, telling stories that come from every corner of the planet as well as our own backyard. Be it nail-biting action, drama, heart-melting romance, hard-hitting documentaries or laugh-out-loud comedies, we have created a space for woman to see their own lives reflected in the entertainment they engage in.